Lecture at Housewares Show

At the March Housewares Show at Chicago's McCormick Place, Karen Kranz of Starpoint Consulting Group gave a presentation on "How to Make Your Store a Destination: Insights from Home Shopping Channels". Accessibility, authenticity, affordability, and community were some key
points she mentioned. TV channels HSN and QVC offer authenticity by having company founders,
makeup artists, celebrity chefs, and product inventors such as Bobbi
Brown, Mally Roncal, Nate Berkus, Colin Cowie, Emeril Lagasse, and
Wolfgang Puck appear on the shows.